German beauty brand specializing in vegan, handmade eyebrow styling products and tools for effortless, long-lasting hold.
ORIGIN
Germany
PRICE TIER
premium
Founded in 2019 by Melinda Schmadl and Amir Mirza in Frankfurt, Germany, BROWLY emerged from a desire to create effective, skin-friendly alternatives to the traditional soap brow technique. The family-run brand focuses exclusively on eyebrow styling, offering a streamlined collection of vegan and cruelty-free products designed to simplify daily beauty routines. BROWLY is best known for its signature Soap Booster, a transparent brow soap that delivers a laminated, fluffy look with a strong, all-day hold. The brand's core product line also includes the Brow Glue, dual-ended brushes, and precision tweezers, all formulated and crafted with a commitment to high-quality, sustainable ingredients.