Californian brand known for its handcrafted hats and bags made by Indonesian artisans from sustainable materials. [1, 2]
ORIGIN
Indonesia
PRICE TIER
contemporary
Established in 2017 by Helga Ida Ayu, a Balinese founder based in California, Brunna.co merges the traditional craftsmanship of her home country with an effortless coastal style. The brand is centered on producing handmade hats, bags, and apparel using locally sourced and sustainable materials from Indonesia, such as jute fiber, pandan leaves, and recycled fabrics. Core to its mission is social and environmental responsibility; the brand operates on a slow-fashion model that empowers female artisans in Bali and other Indonesian provinces by enabling them to work from home. This approach allows artisans to preserve their craft and cultural heritage while maintaining their roles as mothers and homemakers.