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brunt

Direct-to-consumer workwear brand known for its modern, comfort-focused boots and apparel designed for tradespeople.

ORIGIN

United States

PRICE TIER

mid

SPECIALIZATION

MEN

Brunt Workwear was founded in 2020 in Massachusetts by Eric Girouard, a former e-commerce executive who grew up in a blue-collar household and wanted to create a modern brand for tradespeople. Built on a direct-to-consumer model, the brand aims to provide functional, job-site-ready gear without the traditional retail markup. Brunt’s core product lines include Goodyear welted work boots, heavy-duty pants, and weather-resistant outerwear, all described in rugged, utilitarian terms and designed with direct input from real workers. The brand prioritizes immediate out-of-the-box comfort and practical features like waterproofing and slip-resistant outsoles over fashion-forward design.

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