A Wacoal-owned lingerie brand known for its playful, contemporary designs and comfortable, everyday fit for a younger audience.
ORIGIN
Japan
PRICE TIER
mid
Launched in 2009 as the spirited sister brand to lingerie giant Wacoal, b.tempt’d is designed for a younger, contemporary audience seeking a blend of playful style and trusted fit. Operating from a design lab in New York City, the brand translates Wacoal’s renowned technical expertise and quality into more accessible, fashion-forward intimates. The collection focuses on lingerie solutions for modern life, with core products including seamless t-shirt bras, wire-free bralettes, and push-up styles in fun colors and patterns.