b.tempt'd

Launched in 2009 as the spirited sister brand to lingerie giant Wacoal, b.tempt’d is designed for a younger, contemporary audience seeking a blend of playful style and trusted fit. Operating from a design lab in New York City, the brand translates Wacoal’s renowned technical expertise and quality into more accessible, fashion-forward intimates. The collection focuses on lingerie solutions for modern life, with core products including seamless t-shirt bras, wire-free bralettes, and push-up styles in fun colors and patterns.

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