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buck mason

An American menswear brand focused on updated classics and timeless essentials with a laid-back California design approach. [22]

ORIGIN

United States

PRICE TIER

premium

Founded in 2013 in a Venice, California garage by Erik Allen Ford and Sasha Koehn, Buck Mason was built on the goal of creating modern American classics that will stand the test of time. The brand began by perfecting wardrobe cornerstones like the t-shirt and jeans, establishing a reputation for quality craftsmanship and a laid-back, California-inflected style. Core offerings include meticulously crafted tees, durable denim, and versatile outerwear, all designed with an emphasis on fit, fabric, and longevity, free of flashy logos. A key part of Buck Mason's identity is its commitment to American manufacturing. In 2023, the company acquired a 150-year-old knitting mill in Pennsylvania, now the Buck Mason Knitting Mill, to produce many of its t-shirts domestically using American-grown cotton. While the brand also partners with select international factories, this move solidified its dedication to heritage craft. The brand gained early national attention in 2016 when Tom Brady was featured wearing one of its tees in GQ. Buck Mason has since expanded to include a full womenswear line and has engaged in notable collaborations with heritage brands like Lee, J. Press, and Eddie Bauer, reinforcing its role as a purveyor of updated, American-inspired style.

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