bugatchi

Founded in Montreal in 1981 by siblings Cecile and Daniel Revah, Bugatchi began with the goal of creating modern, elevated menswear that remained approachable. The brand quickly established a niche with its expertise in bold prints and a sophisticated use of color, sourcing high-quality fabrics from European mills for its collections. Initially gaining traction in Canada, Bugatchi expanded into the U.S. market, a move highlighted by a notable 1991 collaboration with basketball superstar Michael Jordan on a licensed collection. Throughout the 2000s, the brand solidified its reputation as a leader in men's shirting, valued by major retailers for its combination of fine materials and distinctive design.

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