Italian luxury house known for its vibrant colored gemstones, Serpenti motif, and bold, architectural design.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Rome in 1884 by Greek silversmith Sotirio Bulgari, Bulgari is an Italian luxury house celebrated for its bold, architectural approach to fine jewelry and watches. Sotirio’s background as a silversmith from Epirus laid the foundation for the brand’s exquisite craftsmanship, which evolved to fuse Greek and Roman influences with contemporary Italian design. Bulgari is renowned for its vibrant use of colored gemstones, striking volumes, and iconic motifs, most notably the Serpenti—a coiled snake design that has become a signature across its jewelry, watches, and leather goods. The brand's core product lines encompass high jewelry, luxury timepieces (such as the record-setting Octo Finissimo), fragrances, and accessories, all expressing a distinctive "Roman-ness" that blends classicism with modernity.