bully

Founded in 2010, Bully is an Italian heritage brand specializing in high-quality leather and faux fur outerwear. Rooted in a long tradition of Italian craftsmanship, the company designs and produces handmade garments for men and women using fine, specially treated leathers and suedes. The brand is known for its unique, hand-finished pieces that feel soft and velvety to the touch, often achieved through ecological vegetable tanning processes. Bully's collections merge timeless manual skills with contemporary trends, offering a range of styles from classic biker and bomber jackets to elegant coats. With a design approach that gives its pieces a rock-and-roll yet vintage feel, the brand is committed to conscious consumption by creating durable, lasting garments. Bully is sold through select high-end boutiques, reflecting its focus on authentic, Made in Italy quality and craftsmanship.