burberry prorsum

Burberry Prorsum was the most directional and fashion-forward expression of the iconic British house, Burberry. Launched in 1998 under creative director Roberto Menichetti and later defined by Christopher Bailey's tenure starting in 2001, the Prorsum label served as the brand's main runway collection for both menswear and womenswear. The name "Prorsum," Latin for "forwards," was taken from the company's historic Equestrian Knight logo and signaled the line's innovative intent. Prorsum was celebrated for reinterpreting Burberry's heritage—including the trench coat and signature check—with a modern, often experimental, and high-fashion approach. It balanced venerable house codes with a contemporary, hip aesthetic, recasting the brand's image as more youthful and sexy.

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