b.used

Founded in 2017 by Francesco Santoro, B-Used is an Italian men's streetwear brand built on the concept of creating durable and evolving garments. With the motto "Made to be used," the brand aims to counteract the fashion industry's seasonality by producing clothes designed to last and be transformed over time through customizations, often in collaboration with artists and designers. The brand's approach emphasizes high-quality, Made in Italy craftsmanship and a careful selection of textiles.\n\nThe debut "Season 00" collection drew inspiration from Los Angeles' high-end street fashion, blending it with iconographic elements from various subcultures. This fusion of influences results in a street-oriented style that seeks to be both long-lasting and sustainable. B-Used positions itself as a brand that builds a strong connection with its customers, creating pieces that are meant to evolve with the wearer's personal journey and style.