Italian streetwear brand from Naples known for its contemporary, graphic-focused apparel and accessible price point.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in Naples, Italy, in 1981, Butnot is a streetwear brand that blends contemporary style with a strong graphic identity. While its origins are in womenswear, the brand pivoted to streetwear, and since 2014 has been under the leadership of brothers Mirko and Carmine Sorrentino, who serve as CEO/Fashion Director and Head of Production, respectively. The brand’s collections feature accessible, everyday pieces like graphic t-shirts, hoodies, denim, and sneakers, often characterized by bold logos and expressive text.