butter london

Launched in 2005 by British entrepreneur Sasha Muir and London manicurist Nonie Creme, Butter London began with a rebellious spirit aimed at disrupting the nail care industry. The brand pioneered the "3-Free" movement, offering vibrant, high-performance nail lacquers without toxic ingredients like formaldehyde, toluene, and DBP, a commitment that has since evolved to a "10-Free" promise. While inspired by the cheeky, eclectic energy of London, the brand is American-based, merging British creativity with a focus on 'Feel Good Beauty'.

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