by anthropologie weddings
American bridal brand offering romantic, vintage-inspired gowns and accessories for the modern bride.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
Originally launched in 2011 as BHLDN, Anthropologie Weddings is the bridal-focused extension of the popular lifestyle retailer, Anthropologie. The brand was created to cater to brides seeking a departure from traditional wedding attire, offering a curated collection of gowns, bridesmaid dresses, and accessories with a bohemian and vintage-inspired feel. Based in the United States, Anthropologie Weddings provides an accessible yet aspirational option for brides, with both in-house designs and exclusive collaborations with designers like Jenny Yoo and Watters.
Featured Items
Wifey Shorts
$65.00
Just Married Bag Charm
$32.00
Wifey Necklace
$38.00
Bride Satin Hair Bow
$28.00
Wifey Shorts
$65.00
Just Married Bag Charm
$32.00
Wifey Necklace
$38.00
Bride Satin Hair Bow
$28.00
Learn More
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Anthropologie Launches Bridal Site BHLDN.com
Reports on the original launch of BHLDN, Anthropologie's bridal-focused website, detailing the initial collection's concept, price range, and featured guest designers.
Anthropologie on the Growing Business of Brides
Features an interview with Holly Thrasher, Chief Merchandising Officer, discussing the brand's strategy to expand beyond the gown and cater to the modern Gen Z bride's desire for multiple outfits for all wedding-related events.
Global CEO Tricia Smith on creating a ‘sense of discovery’ at Anthropologie
An interview with Tricia Smith, Global CEO of Anthropologie, discussing her vision for the brand, its heritage, and the importance of creating a "sense of discovery" for the next generation of customers.
Pronovias x Anthropologie Weddings Capsule Collection
Details the exclusive capsule collection collaboration between Pronovias and Anthropologie Weddings, highlighting the collection's design ethos which blends romantic heritage with modern femininity.
Anthropologie Weddings Debuts Fall 2025 Gown Collection
A press release announcing the launch of the Fall 2025 gown collection, which notably includes the debut of an exclusive assortment from luxury bridal brand Pronovias.