Amsterdam-based label known for its post-Pop art style, surreal graphics, and skate culture-influenced designs.
ORIGIN
Netherlands
PRICE TIER
contemporary
By Parra is the creative extension of Dutch artist, designer, and former pro skater Pieter ‘Piet’ Janssen. Launched in its current form in 2015 as a rebranding of his earlier label Rockwell, the Amsterdam-based brand transforms Janssen's distinctive post-Pop artwork into wearable pieces. The designs are instantly recognizable for their surreal, bird-like characters, bold hand-drawn typography, and a signature saturated color palette of blues, reds, and pinks. Core items include graphic T-shirts, hoodies, and sweatshirts that serve as canvases for the artist’s witty and sometimes melancholic illustrations.