Los Angeles-based clean fragrance house known for its simple, effortless scents and planet-friendly everyday body care.
ORIGIN
USA
PRICE TIER
contemporary
By Rosie Jane was founded in 2010 by Rosie Jane Johnston, an Australian-born celebrity makeup artist based in Los Angeles. The brand grew from Johnston’s personal desire for safe, simple, and beautiful fragrances, leading her to hand-mix scents at her kitchen table. Positioned as “the white T-shirt of clean fragrance,” By Rosie Jane champions an effortless approach to beauty with a core collection of minimalist scents like Rosie, Leila Lou, and Dulce. These are available as eau de parfum, perfume oils, and are extended into a range of body care products including body wash and milk.