Los Angeles-based women's streetwear brand known for its nostalgic graphics and cozy, pastel-hued loungewear.
ORIGIN
United States
PRICE TIER
mid
Founded in 2017 in Los Angeles by Samii Ryan—a former festival vendor who turned her handmade accessory business into a full-fledged apparel line—By Samii Ryan is a women's streetwear brand rooted in 1990s and early 2000s nostalgia. The brand captures a playful, youthful aesthetic through its signature pastel color palettes, relaxed silhouettes, and licensed collaborations with iconic childhood franchises like Care Bears, Peanuts, and Looney Tunes. By Samii Ryan is best known for its cozy loungewear, particularly its viral tie-dye sweatpants and oversized graphic hoodies, which blend comfort with a feminine streetwear edge. The collections are designed to evoke a sense of positivity and self-acceptance, resonating strongly with a Gen Z audience.