Pakistani fast-fashion brand known for its trendy, affordable apparel that blends Eastern and Western ready-to-wear styles.
ORIGIN
Pakistan
PRICE TIER
affordable
Founded in Lahore in 2016 by S. M. Nabeel of Din Industries Ltd., By The Way (BTW) is a Pakistani fast-fashion brand that has rapidly expanded across the country. The brand targets Gen-Z and millennial women with a vibrant and youthful mix of ready-to-wear apparel that bridges Eastern and Western design. Its collections feature traditional kurtis and shalwar kameez alongside contemporary western-style tops, t-shirts, and bottoms, positioning itself as an affordable and accessible solution for fashion-conscious young women.