Florida-based beauty brand known for its vegan, high-performance tubing mascaras and glossy lip stains.
ORIGIN
United States
PRICE TIER
premium
Founded in 2026 by Ava Scudillo in Naples, Florida, BYE BYE BOYFRIEND is a modern beauty brand built around confidence, self-worth, and personal standards. The brand positions itself as a provider of high-performance makeup essentials designed to help women feel composed and polished without relying on fleeting trends. Its core product lines include everyday makeup staples like buildable tubing mascaras and high-shine glossy lip stains that leave a lasting tint. The aesthetic is sleek and confident, catering to an audience that values both bold editorial energy and effortless daily wear.