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bye firenze

Italian contemporary label known for its intricate jacquard knitwear, vibrant patterns, and bohemian-inspired resortwear.

ORIGIN

Italy

PRICE TIER

contemporary

Founded in 2018 by designer Sonia Gonnelli in Florence, Italy, Be Your Essence (often stylized as BYE Firenze) is a contemporary womenswear label rooted in the rich textile heritage of its home city. Gonnelli, whose background includes decades of experience in Italian fashion and handcrafted design, launched the brand to bring a fresh, cosmopolitan perspective to traditional knitwear.

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