Texas-based clean beauty brand known for its highly pigmented, vegan cosmetics and inclusive approach to self-expression.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2020 by Shanda Renee in Fort Worth, Texas, Be Your Own Desire (BYOD) Cosmetics is a clean, vegan, and cruelty-free beauty brand built on the philosophy that makeup is a tool for empowerment rather than a mask for insecurity. Driven by the founder's personal mission to redefine beauty standards and celebrate individuality, the brand focuses on high-performance, accessible cosmetics designed for diverse skin tones.