American brand known for its retro-inspired, tacklebox-style cosmetic cases and playful, functional organization.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1987 in Plano, Texas, Caboodles was born from a clever cultural moment when Vanna White was spotted using a Plano fishing tacklebox to organize her makeup on set. Recognizing the need for functional yet stylish cosmetic storage, the Plano Molding Company launched the brand with its signature On-The-Go-Girl case. This playful twist on a utilitarian object quickly became a cultural phenomenon, defining the aesthetic of 1990s teenage beauty routines.