Parisian accessories brand transforming industrial PVC into vibrant, ultra-durable totes with a minimalist, unisex aesthetic.
ORIGIN
France
PRICE TIER
contemporary
Founded in 2018 by Clémence Cahu, a stylist who grew up near her father’s inflatable factory in Normandy, CAHU recontextualizes industrial materials into high-end fashion objects. Rooted in a childhood surrounded by the scent and texture of PVC, Cahu launched the brand to elevate this utilitarian material—typically used for bouncy castles—into a signature code of "practical luxury." The brand’s aesthetic is defined by bold, color-blocked geometries and a sleek, genderless minimalism that prioritizes function without sacrificing Parisian chic.