Latinx and female-founded beauty brand offering natural, probiotic-infused makeup and skincare with an eco-friendly approach.
ORIGIN
USA
PRICE TIER
affordable
Founded in 2011 by the mother-daughter team Annie and Cindy Holland-Rodriguez, Caley Cosmetics is a third-generation beauty business rooted in providing clean, effective products. The brand operates from its own green beauty facility in Texas, ensuring control over its manufacturing process and ingredient integrity. Caley Cosmetics champions a "clean beauty" philosophy, formulating its makeup and skincare with non-toxic, beneficial ingredients like probiotics, bakuchiol (a plant-based retinol alternative), and niacinamide, while avoiding harmful chemicals, synthetic dyes, and fragrances. Their product range includes items from moisturizers and self-tanners to multi-use makeup sticks and lip oils, all designed to be gentle on the skin.