California-inspired clean makeup brand known for its effortless formulas and innovative, sustainable packaging.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2021 by Urban Decay veteran Wende Zomnir, Caliray is a beauty brand that bottles the essence of a California lifestyle. Inspired by the laid-back, wellness-centric culture of the West Coast, the brand merges high-performance makeup with clean ingredients and a strong commitment to sustainability. Zomnir, a long-time beauty industry innovator, envisioned a line for those who want an effortless, sun-kissed look without compromising on ingredient safety or environmental responsibility. The brand is known for its "less is more" approach, offering products like the popular "Come Hell or High Water" tubing mascara and the "Freedreaming" Skin Tint, designed for a natural, radiant finish.