A stylist-founded beauty brand known for its user-friendly hair tools designed to achieve salon-quality results at home.
ORIGIN
United States
PRICE TIER
premium
Founded in 2007 by professional hairstylist Maria McCool, Calista was created to empower women to become their own stylists. The brand emerged from McCool’s experience in her Philadelphia salon, where clients expressed frustration with at-home hair styling. Calista, which means "most beautiful," aims to provide user-friendly tools and products that deliver professional-level volume, smoothness, and style with minimal effort. The brand’s philosophy is centered on making women feel “BeautyBrave” by simplifying the styling process for all hair types and ages.