UK-based clean beauty brand known for its community-driven product development and hydrating, glass-skin essentials.
ORIGIN
United Kingdom
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2020 by Sabah Yaqoob—a former Tom Ford Beauty intern and Sephora Middle East alum—Calling Beauty is a UK-based clean beauty brand built entirely on community dialogue. Frustrated by the rise of soulless, influencer-led brands, Yaqoob initiated 150 phone calls with diverse women to understand their real-life skincare frustrations and desires. These raw conversations formed the foundation of Calling, which officially launched in 2023 with its hero product, Face Fog—a hydrating serum-mist designed to deliver instant glass-skin radiance while treating sensitive skin.