Iconic American house known for its minimalist design, sensual advertising, and culture-defining denim and underwear.
ORIGIN
USA
PRICE TIER
contemporary
Founded in New York in 1968 by Calvin Klein and his business partner Barry Schwartz, the brand established a signature American look rooted in minimalism and modern sensuality. Initially a coat shop, the label quickly expanded, finding mainstream fame in the 1970s and ‘80s by transforming everyday items like jeans and underwear into aspirational fashion statements. Its provocative, celebrity-driven advertising campaigns became a cultural phenomenon, defining an era of bold self-expression and cementing the brand’s place in pop culture. Key products include clean-cut sportswear, fragrances, and its globally recognized denim and logo-waistband underwear.