candie's

Founded in 1978 by Charles Cole, Candie’s became a phenomenon with its first product: a sexy, high-heeled wooden slide that captured the zeitgeist of the late disco era. By the early 1980s, the brand was a household name, with reports that one in four American women owned a pair of the iconic shoes. The brand’s identity was built on a fun, flirty, and irreverent image that was deeply connected to mainstream pop culture. After a decline, the brand was revitalized in the 1990s under the leadership of the founder's son, Neil Cole, who relaunched Candie's with provocative and highly successful advertising campaigns featuring celebrity "It" girls like Jenny McCarthy, Alyssa Milano, and later, Britney Spears and Destiny's Child.

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