care label

Founded in Italy in 2007 through a collaboration between denim expert Leopoldo Durante and creative entrepreneur Lapo Elkann, Care Label is a premium denim brand rooted in Italian craftsmanship. The brand's philosophy centers on creating high-quality jeans that evolve with the wearer, developing a unique character over time. This concept is embodied by their signature “paper patch,” a temporary cover on the rear logo that wears away with washing and use to reveal the underlying brand mark.

See more