Footwear brand blending Carlos Santana’s rock-and-roll spirit with vibrant, boho-chic designs and philanthropic values.
ORIGIN
USA
PRICE TIER
mid
Founded in 2001 by music legend Carlos Santana, Carlos by Carlos Santana translates the guitarist’s soulful artistry and eclectic personal style into a distinctive footwear line. Originally launched in partnership with Brown Shoe Company (now Caleres) and taken in-house under Jubilation LLC in 2022, the brand is rooted in the concept that fashion should have "sabor"—passion, energy, and rhythm. The aesthetic is defined by vibrant colors, intricate textures, and bohemian details, offering women’s collections that range from strappy festival sandals to embellished boots, and a men’s line celebrated for its "Goodyear Welt" dress shoes that offer heritage-level craftsmanship at an accessible price point.