Belgian avant-garde children's label known for its surreal humor, bold silhouettes, and playfully rebellious design.
ORIGIN
Belgium
PRICE TIER
luxury
Founded in 2013 by Belgian designer and former psychotherapist Caroline Bosmans, the brand reimagines children's fashion by challenging conventional norms. What began as a personal quest by a mother of four to find non-traditional kidswear evolved into a high-end label celebrated for its conceptual and humorous approach. The collections are defined by strong, often oversized silhouettes, graphic prints, and a willingness to explore unconventional themes, resulting in a style that is both surreal and edgy. The brand initially launched with a unisex philosophy, blurring the lines between boys' and girls' clothing, and has since introduced the dedicated high-end streetwear line BOY(S)MANS and expanded into womenswear.