French lifestyle brand known for its colorful, India-inspired jewelry and artisanal home decor.
ORIGIN
France
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded by former luxury legal professional Caroline de Benoist, the Parisian brand began as a line of high-end costume jewelry and has since expanded into a full lifestyle collection. After a fifteen-year career at prestigious houses like Hermès, de Benoist followed a passion for craftsmanship sparked during her travels, particularly in India. The brand’s signature is its “serious fantasy” approach: playful, vibrant designs produced with a focus on noble materials and artisanal techniques.

An in-depth profile on founder Caroline de Benoist, covering her career change after working at Hermès, the launch of her brand, the evolution from jewelry to a full lifestyle collection, and collaborations with Le Bon Marché, Hello Kitty, and Monsieur Madame.

The official founder story from the brand's website, which details Caroline de Benoist's 15-year legal career at luxury houses like Hermès and her vision for creating a jewelry line that evolved into a full lifestyle brand inspired by Indian craftsmanship.

This page on the brand's official website showcases the collaboration with the famous 'Monsieur Madame' characters, resulting in a cheerful and colorful collection of pendants and accessories.