carpe diem

Founded in 1996 in Perugia, Italy, by Maurizio Altieri, Carpe Diem (often stylized as C DIEM) is a seminal avant-garde label that defined the 'dark luxury' and artisanal fashion movements. Rooted in a philosophy of 'slow fashion' before the term existed, the brand became legendary for its obsessive focus on materials and construction, particularly its signature heavy horsehide and cordovan leathers. Altieri, a former wanderer who spent years traveling the globe, infused the brand with a raw, anatomical sensibility, rejecting traditional fashion schedules and advertising in favor of garments that 'spoke for themselves.'

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