An American heritage brand providing affordable, quality apparel and essentials for babies and young children.
ORIGIN
USA
PRICE TIER
affordable
Founded in 1865 by William Carter, Carter's has become the largest branded marketer of children's apparel in North America. The company began in Needham, Massachusetts, initially producing hand-knit mittens before expanding into a full range of children's wear. Today, its portfolio includes the iconic OshKosh B'gosh, acquired in 2005, and the family lifestyle brand Skip Hop. The brand is known for its thoughtful designs, durable quality, and accessible pricing, making it a staple for generations of families.