casablanca

Launched in 2018 by French-Moroccan founder Charaf Tajer, a self-taught designer with a background at Pigalle and as a consultant for Supreme, Casablanca fuses Parisian tailoring with the vibrant spirit of North African leisure. The brand’s name is a tribute to the city where Tajer’s parents met in a clothing atelier, anchoring its identity in a personal narrative of love and craft. Casablanca is defined by its “après-sport” aesthetic, reimagining the wardrobe for moments of relaxation after activity. Its signature pieces include vividly printed silk shirts, often featuring hand-painted designs created in-house, and plush terrycloth tracksuits that blend comfort with elegance.

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