American agricultural heritage brand known for its signature red tractors and rural lifestyle apparel.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1842 in Racine, Wisconsin, by Jerome Increase Case, Case IH is a cornerstone of American agricultural history. Originally established as the Racine Threshing Machine Works, the brand evolved through a landmark 1985 merger with International Harvester, cementing its status as a global leader in farming equipment. While its core identity is rooted in heavy machinery—most notably its signature red tractors and Axial-Flow combines—Case IH has cultivated a robust lifestyle presence that celebrates rural heritage.