Japanese electronics company known for its durable, affordable watches and diverse digital innovations.
ORIGIN
Japan
PRICE TIER
affordable
Founded in Tokyo in 1946 by Tadao Kashio, Casio Computer Co., Ltd. evolved from a small subcontractor factory into a global electronics powerhouse. The brand’s journey began not with watches, but with the invention of an all-electric compact calculator in 1957, a product that established its reputation for innovation. This foundation in electronics paved the way for its entry into timepieces in 1974 with the Casiotron, one of the world's first digital watches with an automatic calendar. Casio’s core philosophy of “Creativity and Contribution” is embodied in its diverse range of products, from electronic musical keyboards and calculators to digital cameras, all designed to be accessible and useful in daily life.