cease & desist

Founded in 2012 by Fred Foster in Atlanta, Georgia, Cease & Desist is a luxury streetwear brand that merges the grittiness of urban culture with the allure of high-end designer fashion. Foster, serving as founder and creative director, established the label to highlight the cultural influence of Atlanta and black celebrity on the global fashion stage. The brand is characterized by its self-dubbed "Runway Rebels" ethos, offering a fashion-forward approach to streetwear that emphasizes extreme detail and superior workmanship.

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