An in-house resort wear label by Anthropologie, offering year-round, vacation-ready styles with a playful and adventurous spirit.
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Launched in January 2025, Celandine is an exclusive, in-house resort wear brand from Anthropologie. Named after the bright yellow flower that opens in warmth, the brand captures the essence of travel and leisure through its collections. Celandine offers a comprehensive vacation wardrobe that includes dresses, coordinated sets, swimwear, cover-ups, and accessories. The designs are characterized by playful colors, vibrant prints, and novelty textures, utilizing breathable fabrics like gauze and linen to create a range of styles from preppy to sensual. The brand was developed in response to a significant increase in customer demand for chic and accessible vacation wear.
$29.95$108.00
$118.00
$88.00
$108.00
$69.95$158.00
$138.00
$78.00
$19.95$98.00
$29.95$108.00
$118.00
$88.00
$108.00
$69.95$158.00
$138.00
$78.00
$19.95$98.00

This official press release announces the January 2025 launch of Celandine, Anthropologie's exclusive in-house resort wear brand. It includes quotes from Chief Merchandising Officer Holly Thrasher and Chief Creative Director Richa Srivastava on the brand's vision and response to growing travel trends.

This article details the launch of Celandine, highlighting its design ethos of "playful colours and prints" for a complete vacation wardrobe. It also provides specifics on the launch collaborations with United Airlines and Aubi & Ramsa ice cream.

This piece covers the Celandine launch, quoting leadership and citing WWD for pricing details. It provides a broader profile of Anthropologie and its parent company URBN, contextualizing the new brand within the company's portfolio.

This article analyzes the Celandine launch from a retail business perspective, connecting it to the trend of consumers prioritizing experiences and travel. It highlights the strategic timing and marketing activations for the new brand.