American mass-market beauty manufacturer known for licensed, food-inspired lip balms and playful cosmetics for younger demographics.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2015 as Taste Beauty and later acquired by Centric Brands in 2021, Centric Beauty is a mass-market cosmetics and personal care manufacturer specializing in licensed and private-label products. Co-founded by Alex Fogelson, the company built its reputation on playful, youth-oriented beauty items, frequently collaborating with major entertainment and food franchises like Disney, Nickelodeon, and Hershey. Rather than focusing on traditional prestige cosmetics, Centric Beauty targets Generation Z and younger demographics with novelty items such as food-flavored lip glosses, colorful nail sets, and themed bath products.