chai

Founded in 2001 in Victoria, British Columbia, by self-taught designer Lindsay Jones, Chai (often known as Chai Fashions) is a bohemian-leaning womenswear label rooted in cross-cultural collaboration. Inspired by her travels to India, Jones partnered with a local family of tailors to create a line that blends relaxed West Coast sensibilities with traditional Eastern textiles. The brand is defined by its sweet and spicy aesthetic, offering flowing maxi dresses, upcycled silk blend kimonos, and relaxed tunics that prioritize comfort and vibrant prints.

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