Iconic French luxury house celebrated for its haute couture, timeless tweed suits, and revolutionary approach to womenswear.
ORIGIN
France
PRICE TIER
luxury
Founded by Gabrielle “Coco” Chanel in 1910, the French house Chanel redefined women's fashion by prioritizing comfort, simplicity, and elegant functionality. From her first Parisian millinery boutique, Chanel introduced a modern wardrobe that liberated women from the restrictive corsets of the era, popularizing materials like jersey, formerly used for menswear. The brand’s identity is built on enduring codes: the “little black dress,” the quilted 2.55 handbag, the two-tone shoe, and the iconic Chanel No. 5 perfume, the first fragrance launched by a couturière in 1921. These creations established a new, sophisticated femininity that was both practical and aspirational.