Italian fashion brand exploring the duality between masculine and feminine wardrobes with a dark, tailored, and fluid design approach.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Milan by designer Christian Boaro in October 2020, CHB emerged from a desire to explore the duality between the male and female wardrobe. Boaro, who learned tailoring from his grandmother and honed his skills at prestigious houses like Versace and Gianfranco Ferré, built the brand on the contrast between strength and fragility. The collections merge classic, sartorial fabrics with a fluid, contemporary sensibility, often with streetwear influences that disrupt traditional silhouettes. The brand’s aesthetic is defined by clean lines, a predominantly noir color palette, and an emphasis on timelessness over fleeting trends.