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Founded in 2019 in London by British model Oliver Cheshire and textile manufacturer Toby Watkins, CHÉ (also known as CHÉ Studios) is a contemporary menswear label that bridges the gap between relaxed resortwear and refined tailoring. Drawing on Cheshire’s extensive experience in the fashion industry, the brand was created to offer elevated, eco-conscious casualwear that transitions seamlessly from the beach to the city.

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