British menswear label known for its sustainable, retro-inspired resortwear and elevated leisure essentials.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2018 in London by British model Oliver Cheshire and manufacturer Toby Watkins, CHÉ Studios is a contemporary menswear label focused on elevated resortwear and leisure essentials. Cheshire, drawing on his extensive experience in the fashion industry, launched the brand to fill a gap in the men's market for stylish, forward-thinking swimwear and vacation apparel.