British menswear label offering sustainable, premium resortwear that blends West Coast ease with Riviera sophistication.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2019 by British model Oliver Cheshire and manufacturer Toby Watkins, CHÉ Studios is a London-based menswear label focused on premium resortwear and elevated everyday essentials. Drawing on Cheshire’s deep understanding of fashion and style, the brand was born with a mission to blend style and substance, effortlessly combining the laid-back ease of the West Coast with the refined sophistication of the Côte d'Azur.