Swedish denim brand known for its signature skull logo, skinny jeans, and rebellious, affordable style.
ORIGIN
Sweden
PRICE TIER
affordable
Founded in 2004 in Stockholm by Örjan Andersson and Adam Friberg, Cheap Monday originated as a rebellious counter-response to expensive premium denim. Initially launching with the iconic "Tight" jean—a super-skinny, unwashed stretch style with a skull logo—the brand defined the indie-sleaze aesthetic of the mid-2000s. Acquired by H&M Group in 2008, it became a global staple for youth culture before ceasing operations in 2019.