Officially licensed NASCAR apparel manufacturer known for its driver-focused graphic tees and fan-centric heritage designs.
ORIGIN
USA
PRICE TIER
mid
Operating from Martinsville, Virginia, in the heart of “NASCAR country,” Checkered Flag Sports has been a key manufacturer of officially licensed motorsports apparel since its parent company, Southprint Inc., was established in 1992. The brand specializes in creating authentic, fan-focused merchandise, including graphic t-shirts, headwear, and sweatshirts that celebrate the sport's drivers, teams, and history. Its products are a staple for the NASCAR community, providing accessible and timely gear that allows fans to show support for their favorite racers and commemorate key moments in racing history.