cherry la

Founded in 2017 by Joseph Perez and David Levy, Cherry LA is a streetwear brand that embodies the city's laid-back yet aspirational culture. With founders whose families have roots in the Los Angeles clothing manufacturing industry, the brand was built on a desire to reinterpret classic American staples through a contemporary, inclusive lens. The name itself is a nod to 1950s and '60s slang for a car in perfect condition, reflecting the founders' meticulous approach to quality and detail.\n\nCherry LA is known for its distinct aesthetic that merges nostalgic Americana with modern streetwear silhouettes. Core pieces include heavyweight graphic t-shirts, oversized hoodies, relaxed-fit denim, and reimagined workwear, often featuring a color palette of red, white, and blue. The brand emphasizes its commitment to local production, with collections handmade in South Central, California. This focus on craftsmanship has attracted a significant following, including celebrities like Kendall Jenner and Justin Bieber, solidifying its status as a key player in defining modern West Coast style.