chicago bulls

Founded in 1966 in Chicago, the Chicago Bulls are an American professional basketball franchise whose visual identity has transcended sports to become a global streetwear staple. The team’s enduring cultural relevance is anchored in its 1990s dynasty led by Michael Jordan, which inextricably linked the Bulls’ red, black, and white color palette to the explosive rise of sneaker culture and the Air Jordan line. Today, the franchise operates as a lifestyle brand as much as a sports team, offering extensive merchandise lines that range from authentic on-court jerseys to vintage-inspired windbreakers, graphic hoodies, and snapback hats.

See more