Italian lingerie brand known for its sustainable, made-to-measure approach and modern, craft-focused design.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in 2018 by friends Chiara Marconi and Federica Tiranti, Chitè is an Italian lingerie brand built on a philosophy of “Slow Couture.” The brand was born from the realization that most women wore ill-fitting bras and aimed to offer a solution through personalization and craftsmanship. Chitè operates primarily through a direct-to-consumer model, featuring an innovative online 3D platform that allows customers to design their own made-to-measure lingerie by choosing the model, fabrics, and colors. This digital-first approach to bespoke service sets it apart in the intimate apparel market.